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Why your data is not as bad as the consultants say

February 5, 2026 · 2 min read

Big-consulting firms have a financial interest in telling you your data is not ready — because a two-year data warehouse project bills better than a 90-day AI pilot.

In our experience, most SMBs have enough data to start. You do not need a perfect data lake to extract value from invoices, transcribe customer calls, or summarize contracts. You need the data that already exists, plus a small amount of engineering to make it queryable.

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